Data-led retail strategy for 1.1M sqft beachfront redevelopment in Dubai.
Dubai Government Developer Retail Case Study
01 The Opportunity
The objective was to develop a data-driven retail mix and redevelopment strategy for a 1.1 million sqft beachfront destination in Dubai. The project aimed to establish it as a premier hub for leisure, tourism, and retail. The strategy was designed to align with Dubai’s global appeal and market positioning.
02 The Solution
We developed a retail mix and tenant strategy to boost footfall and visitor engagement. By providing a market-driven approach to pricing, leasing models, and space utilization, we ensured optimal performance. Our study also outlined a development roadmap aligned with market trends to enhance commercial viability.
03 The Approach
We conducted a comprehensive market assessment, evaluating site accessibility, competitive positioning, and retail market trends. The study included benchmarking Dubai’s waterfront retail destinations and analyzing rental rates, tenant mix, and operational costs. Strategic recommendations were provided for market positioning, retail mix, and space planning.