Lucia Serban

Lucia joined Cushman & Wakefield Core as Corporate Marketing Lead, bringing over 19 years of international experience in marketing and communications. She leads brand authority, integrated campaigns, and internal engagement programmes, focusing on enhancing market presence, stakeholder engagement, and business growth through strategic initiatives. Having lived and worked in the UK, Singapore, and the UAE, Lucia combines global expertise with local insight. Before joining Cushman & Wakefield Core, she held senior leadership roles at JLL, Savills, and Trammell Crow Company, where she developed and delivered high-profile marketing strategies, thought leadership initiatives, and crisis management programmes across EMEA and Asia Pacific. Alongside her corporate career, Lucia is an accredited executive coach and facilitator, supporting professionals and teams in building clarity, confidence, and resilience. Her international experience and passion for storytelling give her a deep understanding of diverse markets, cultural dynamics, and the power of authentic communication.